Download Audience Feedback in the News Media by Bill Reader PDF

By Bill Reader

As lengthy as there was information media, there was viewers suggestions. This booklet presents the 1st definitive heritage of the evolution of viewers suggestions, from the early newsbooks of the sixteenth century to the rough-and-tumble on-line boards of the trendy age. as well as tracing the ancient improvement of viewers suggestions, the booklet considers how information media has replaced its method of accommodating viewers participation, and explores how viewers suggestions can serve the wishes of either contributors and collectives in democratic society. Reader writes from a place of authority, having labored as a "letters to the editor" editor and has written a number of examine articles essays at the subject over the last 15 years.

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11. Untitled article, The Exchange Intelligencer, June€11, 1645,€29. 12. Untitled article, The Exchange Intelligencer, June€11, 1645,€31. 13. Untitled article, The Exchange Intelligencer, June€11, 1645,€32. 14. Untitled article, The Flying Eagle, December€11, 1652,€2. 15. Eugene R. Kintgen, Barry M. : SIU Press, 1988), 103–4. 16. , Perspectives on Literacy,€104. “Packets of Letters”â•… 43 17. Bill Reader, Guido Stempel III, and Douglass Daniel, “Age, Wealth, Education Predict Letters to the Editor,” Newspaper Research Journal 25, 4 (2004), 55–66.

First, individual comments should be considered like individual snowflakes—each one different from the other, but only if you look closely enough. For going on five centuries, individual bits of audience feedback have been and remain decidedly idiosyncratic. An empirical content analysis may discern predictable patterns or consistent memes across relatively large and random samples, but that does not mean that each comment can be entirely defined by a pre-determined categorization or coding scheme.

One of the London newsbooks published during the late 1640s was even named Packets of Letters, each item beginning with the salutation “Sir” and written more as a personal note to the editor than as a general correspondence to the readers of the pamphlets. 6 A distinction here should be made between those newsbook letters that were truly examples of audience submissions and those that were merely official statements or reprinted material from other sources. The letters found in archived editions of those newsbooks varied considerably in both purpose and form, and although clearly attributed as “letters,” some clearly were 30â•… “Packets of Letters” not examples of audience feedback.

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