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By P. McIntyre

Phillip McIntyrepresents the most recent scholarly learn into creativity andcreative practice.The bookprovidesinsights to media practitioners and coverage pros, taking a look at tv, radio, movie, journalism, images, well known track and new media in terms of psychology, sociology and cultural studies.

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Additional resources for Creativity and Cultural Production: Issues for Media Practice

Sample text

The fasting associated with the more ascetic sides of Hindu religion in India, for example, often leads to states of bliss indicating the biological connection between this activity and levels of dopamine in their practitioners. More pertinently, for us the connection between bliss and creativity has been explored at length in the more recent work of Mihaly Csikszentmihalyi and has resulted in his conclusion that every creative act takes place within a state of what he terms ‘flow’ (Csikszentmihalyi & Csikszentmihalyi 1988).

There is in Kavolis’ thinking a link between artistic creativity and the level of prosperity in a society. He proposes that there is evidence to suggest that the cycles a society goes through, that is periods of growth, climax and decline, correspond to the need for achievement on an individual level. This need occurs particularly strongly during the growth cycle of a society. The general interpretation is that increases in prosperity tend to reduce the motivation for achievement, but this is often a simplistic reading of the data especially when the sociological phase-cycle theory, first put forward by Bales and Parsons, is looked at more deeply.

Nemiro & Runco quoted in Nemiro 2004, pp. 14–5) Nemiro contends that the two concepts are ‘intertwined, as ideas are generated, developed, finalized, and then evaluated’ (2004, pp. 14–5). If ideas are finalised and evaluated, then they must also be manifest at some point in order for this process to happen. The idea must be produced, either as an abstraction or a literal manifestation, in order to be verified as creative. If it is verified, as Wallas proposes it must be, then it must at this point be both creative and innovative.

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